Trunk Monkey

The commercials focus on the Trunk Monkey, a fictional dealer-installed option on cars. The optional feature consists of a live chimpanzee inside the trunk and a special button in the passenger compartment. The button is pressed in situations not found in the user's manual such as handling irate drivers in traffic, dealing with unruly children throwing eggs at the car, negotiating with highway patrol officers after being pulled over, helping deliver a child when a nearby hospital is not accessible, or dispatching a gang in the parking lot. The Trunk Monkey is also portrayed as an effective theft deterrent, as seen in one commercial where the chimpanzee knocks out a would-be car thief and throws him off a bridge. The chimpanzee also administers first aid to the driver after an accident. In addition, its security abilities are effective during a driver's daughter's first date or an alien invasion.